Meet Jen Backman
Hi 👋 I’m Jen, a freelance illustrator based in the Greater Toronto Area. With a Honours BFA in Visual Arts from York University and over 15 years of experience spanning illustration, painting, and digital creation, I help bring big ideas and written stories to life for clients around the globe.
My work spans everything from children’s books, educational publishing, and storyboards to corporate branding, concept art, and editorial features. Over the years, I’ve had the privilege of collaborating with incredible brands and publications like Google, Johnson & Johnson, Aon, Good Foot Delivery, Feels Zine, and MISC Magazine.
At its core, my art is driven by a deep fascination with people. I specialize in taking complex or abstract concepts and making them visually tangible, approachable, and emotionally resonant. Whether I’m illustrating for early readers, exploring mental health and activism themes, or developing visual identities, I infuse every piece with authentic human connection, diversity, and storytelling depth.
When I’m not at my desk, you’ll usually find me drawing inspiration from nature, getting lost in comic books, or leaning into all things nerdy. I work remotely with clients worldwide and travel for select in-person assignments!
Check out my ** LinkedIn ** Spoonflower ** Instagram **
Toronto Creative Podcast - Interview with Jen
Jen talks about her journey becoming a professional artist and the highs and lows of her career.
